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I'm a planner, so the sudden, emergency need to move my website from movie-reviews.colossus.net to reelviews.net came as an unwelcome surprise, but it also galvanized me. As most of you who are reading this know, ReelViews has moved, and the ease ...

In the days leading up to Black Friday, a huge marketing campaign swung into motion. What was being promoted? The latest gadget? A new toy? The "big thing" on sale for Christmas 2014? No… In fact, the subject of the promotional frenzy was an 88-...